10-11-17

CHEVY CELEBRATES 100 YEARS OF ICONIC TRUCK DESIGN

Iconic Chevy

By General Motors, Dallas - One hundred years ago, Chevrolet introduced the 1918 One-Ton, setting the stage for a century of iconic trucks.  To commemorate this milestone, the brand is looking back on 10 of the most iconic designs in Chevy truck history.

While Chevrolet truck design has changed radically over the past 100 years, one thing has always been true: Form has followed function as the trucks evolved to meet the customers' changing needs.

"Today, the Chevrolet truck design studio is focused on purposeful design that creates personality and customization options for a wide breadth of truck customers," said Rich Scheer, director of Exterior Design for Chevy Trucks.  "Looking back on the past century of truck design, I realized that Chevrolet designers have been focused on the same goals since the very beginning."

Here are 10 of the most iconic Chevy trucks in the past 100 years, along with a design perspective for each from Scheer:

  • 1918 One-Ton: The first production truck from Chevrolet was inspired by vehicles used in plants to move parts and pieces from place to place.  In the simplest terms, this is an example of form follows function.  It was a rolling chassis featuring an open cab, an inline four-cylinder engine and an open frame allowing customers to install the body that fit their unique needs.  One striking design element is the beautiful badge, which was clearly a designed element of this truck.  The front, the proportions and the dark blue, almost black color make a very sophisticated bowtie, even by today's standards.

1929 International1929 International Series LD: The 1929 was the first Chevrolet truck to feature a closed cab, which created the potential for what we know as interior design today.  As with all designs, once the functional elements were defined, more comfort- and style-focused features started to become important for truck buyers.  It's amazing how fast they went from the purpose-built 1918 truck to a more styled, closed-cab truck.  This is also the time when we started to introduce color.  The color combinations on Chevrolet cars and trucks from this period are something I still love today.

19381938 Half-Ton: This was the first truck designed in the newly formed Art and Colour department, which was later to be known as Design Center, by Harley Earl and his team.  (Earl became GM's first design chief.)   This year also saw the designs of cars and trucks deviate, as Design realized the need for trucks to have their own identity.  As such, it is arguably the first example of Design's influence on trucks.  The proportions really evolved from the earlier designs, creating a lower and longer truck with a styled grille and elegant, swept fenders.

19471947 3100 Series: This is one of the most iconic designs in automotive history.  If you mention a vintage Chevy truck, I think almost everyone will picture this model in their mind.  It was such a departure, advertisers coined the phrase "Advance Design," because it was bigger, stronger and sleeker than ever before.  The five-bar horizontal grille is a departure from vertical grilles of the past and was the very beginning of what became a signature of Chevrolet truck design.  You can see that the fenders are more integrated and the lamps are on the wide part of the vehicle instead of inboard, giving it a wider, stronger presence.  The result is a very handsome design with great proportions.

19551955 3124 Series Cameo Carrier: Known as the Task Force truck, the Cameo Carrier is Chevy's first Fleetside design.  The bed surface is flush with the cab and fender, making for one complete, elegant shape from front to back.  It was also Chevrolet's first bumper-to-bumper styled truck, as styling didn't stop at the back of the cab.  During this time, styling became a selling point for cars, inspiring more focus on design for trucks as well.  This was definitely the heyday of American automotive styling and ornamentation.

19671967 C10 Fleetside: This is the first truck that I really fell in love with.  It's a beautiful, sleek design with a hint of wheel flare.  I also really appreciate the line that flows away from the top of the bed line and the beautiful balance with the front of the vehicle.  This is a feature that can easily go wrong, but the designers of the time did it so right.  The body side has a strong shoulder that tapers toward the rear.  The Chevrolet bar on the front fascia connects the headlamp center with the bowtie - a design element that is still consistent today.  This time period is also when metallic paint was introduced, which highlighted the subtleties and body lines that weren't as obvious before.

19731973 C30 One-Ton Dually: This third-generation C/k square-body truck was the first crew cab dually to market, and many consider it to be the first modern Heavy Duty Truck.  The design reflects a dramatic increase in capability for customers who used their trucks for both work and recreation.  It is simple, tough and purposeful, similar to the earliest Chevrolet trucks.

 

19881988 C/K 1500: The C/K 1500 was the first truck design influenced by aerodynamics.  This generation had great design reach, meaning it looked very advanced for its time.  That is especially true for the new interior design, with a low instrument panel, pod-like setup and even buttons that looked futuristic.  This truck still looks modern and sophisticated 40 years later.

1999 Silverad1999o 1500 LT Z71: This was the first generation that used the Silverado nameplate.  It also introduced many of the modern design elements that customers associate with current Chevy truck design, especially the iconic Chevrolet front end.

 

 

20072007 Silverado 1500: The 2007 Silverado is simple, modern and powerful, featuring exaggerated wheel flares and a clean body side.  It's another evolution for Chevrolet trucks in creating their own identity on the road, with distinctive front and rear ends.  This truck brought back the "tough truck" look and feel, even though it was still heavily influenced by aerodynamics.

Read More

10-02-17

CHEVY HONOURS TRUCK CENTENNIAL WITH 100-DAY CELEBRATION

CATEGORIES »

Truck Centennial

Customers encouraged to join celebration with Special Edition Silverado and Colorado, an event at Texas Motor Speedway and more

By General Motors, Dallas - Model year 2018 marks the 100th anniversary of the first production Chevrolet truck.  A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world.  To celebrate the Chevy Trucks Centennial, the brand is honoring the owners who have made Chevy Trucks a part of their lives for the past century with a 100-day celebration featuring two new Special Edition trucks, the national rollout of the Truck Legends customer loyalty program and more.

"The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers," said Sandor Piszar, Chevrolet Trucks Advertising and Marketing director.  "That's why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days.  It's important that we share this celebration with our loyal customers who have helped us achieve this accomplishment."

Chevrolet kicked off the Centennial Celebration today at the State Fair of Texas, where the brand announced four ways customers can celebrate the Chevy Truck Centennial:

  • New 2018 Silverado and Colorado Centennial Special Editions
  • National rollout of the Chevy Trucks Legends program
  • Branded merchandise featuring Chevy heritage bowtie
  • Chevy Trucks Centennial Celebration on December 16, 2017

From the beginning, Chevrolet Trucks has focused on making the best possible vehicle to meet every customer's needs.  After building specialized trucks to serve its factory, Chevrolet introduced its first trucks to customers in 1918.  They included the half-ton Light Delivery and the 1918 One-Ton truck.  Both were offered with an open chassis behind the windshield that allowed customers to choose between purchasing or building a specialized body for their vocation.

A century later, customer choice continues to drive Chevy Trucks.  Chevrolet is still the only manufacturer to offer customers a three-truck portfolio - featuring the Colorado, Silverado and Silverado HD - and a full line of special editions, giving customers more options for the perfect truck to fit their needs and personal style.

2018 Silverado and Colorado Centennial Editions

The latest additions to the Chevrolet Trucks portfolio of special editions, the 2018 Silverado and Colorado Centennial Editions feature design elements inspired by Chevy Trucks throughout history, including a distinctive Centennial Blue paint colour and exclusive heritage bowtie emblems and 100 year badges inspired by colours and design cues found on early Chevrolet Trucks.

"The Silverado and Colorado Centennial Editions are a result of collaboration between Chevrolet Design, Engineering and Marketing, to commemorate the history of Chevy Trucks," said Rich Scheer, Chevrolet Trucks director of Exterior Design.  "Both vehicles offer our most enthusiastic fans a way to demonstrate their love for Chevy Trucks and celebrate the Chevy Trucks Centennial with us."

The Silverado Centennial Edition is available on the LTZ Z71 crew cab and the Colorado Centennial Edition is offered on Z71 crew and extended cab models.

Vehicle Highlights

Silverado

  • LTZ Z71 trim; Crew Cab
  • Front and rear heritage bowtie emblems
  • 100 year door badge
  • Spray-in bedliner with heritage bowtie emblem
  • Accessory floor liners with heritage bowtie emblems
  • Centennial Blue exterior paint
  • 22" painted wheels with chrome inserts
  • 22" all-terrain tires
  • Chrome tow hooks
  • Chrome bowtie on steering wheel

Colorado

  • Z71 rim; Crew Cab and Extended Cab
  • Front and rear heritage bowtie emblems
  • 100 year door badge
  • Spray-in bedliner with heritage bowtie emblem
  • Accessory floor liners with heritage bowtie emblems
  • Centennial Blue exterior paint
  • Body-Color rear bumper and front grille surround
  • LT Optional 18" wheels with monochromatic cap
  • Chrome tow hooks, belt molding, mirror caps and door handles

Connecting Truck Legends Nationwide

To connect with the most loyal Chevy Truck customers across the country, the brand is rolling out its Truck Legends program nationwide.  The program recognizes customers who own a Chevy Truck with more than 100,000 miles on the odometer, or who have purchased or leased more than one new Chevy Truck in their lifetime.  Chevy Truck Legends was launched as a Texas-only pilot in September 2016 and grown to a community of more than 5,400 loyal Chevy Truck customers.

In addition to Truck Legends branded merchandise and access to an exclusive members-only online community, Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet's partnerships.  These experiences could range from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models.

From Ball Caps to Bass Boats

In addition to the special edition Silverado and Colorado and the expansion of the Truck Legends program, Chevrolet is commemorating a century of trucks with a wide range of special merchandise featuring the heritage bowtie emblem highlighted on the Centennial models.  And for true enthusiasts, a special Centennial Edition bass boat will be offered by Phoenix Boats and a Centnnial Edition enclosed trailer will be available from inTech Trailers.  All merchandise is available at ChevyGearUSA.com.

The Phoenix boat and 24-foot inTech trailer, which is large enough to haul a car or other recreational toys, will be designed to complement the Centennial Blue paint and special edition badging.

Chevrolet has also built a customized 1967 C-10 show vehicle to commemorate the 100-year milestone.  It will be shown during the State Fair of Texas through October 22 and will be on display at the SEMA show in late October.

Chevy Trucks Centennial Event

The 100-day Centennial Celebration will conclude with a Chevy Trucks Centennial Celebration event on Saturday, December 16 at Texas Motor Speedway.  The event will feature opportunities to experience the latest Chevrolet products, a chance to meet Chevrolet fans like Dale Earnhardt Jr. and other exclusive experiences.

The event is free to attend but space is limited to invitation only.  Truck Legends members will be the first to receive more information on the celebration and invitations.

"This event is Chevrolet's way of thanking owners for putting their trust in Chevy Trucks for 100 years," said Piszar.  "We look forward to celebrating the past, present and future of Chevy Trucks with our customrs."

Fast Fact

The 1918 Chevrolet One-Ton truck was powered by a four-cylinder engine rated at 36 horsepower.  Its top speed was 25 mph.

Read More

Contact Us:

Name:
Email:
Message: